Our agency began with my father Francisco “Nino” Cruz. He came into the insurance business in 1965 working in Barre VT, his native town. He was soon after promoted to manager and moved his family of four to Burlington VT, to what we call the “New North End”. He worked for this company for 20 plus years and then decided it was time to go out on his own, he named his agency Cruz Insurance, Inc. He worked very hard building his business, taking care of his customers, and soon he became a trusted name in the neighborhood. He was loved by many for his charismatic personality, and genuine big heart.

His daughter Renee came to help him one day in 1993 upon his request, and found herself growing in the business with him. Although insurance was not something she had ever before considered making her career, she enjoyed helping people, has a genuine love for people, a trait her father bestowed upon her and soon found herself very happy working with her Dad. Renee took on the responsibility of ownership in 1999, and has been a steadfast anchor for her father, customers and new comers. We welcome all walks of life to protect their vehicles, homes, personal belongings’, recreational vehicles, financial family protection through Life Insurance and retirement. Our appreciation goes out to our loyal customers who recognize the quality of service we provide. Our goal is to give a peace of mind to our customers, we are here to serve you.



​Our programs are flexible and understanding of customer needs. They include monthly automatic deductions from checking, online at our website, credit card and Check-By Phone

​Allstate offers 24 – hour claim service. Call our office for assistance: (802) 862 2322

Pat Malaney

Pat Malaney started with The Cruz Agency in 2014. Her prior experience is many years purchasing & selling of natural stone from abroad, along with direct customer service contact.

Interests are animal rescue, politics, and a good jazz band.

​We will provide you with a professional review of your insurance needs at no cost or obligation.​


Ulrich Friese

Ulrich, who was born in Heidelberg, Germany and has been in the United States since 1982, has been in the insurance business since 1992. He has extensive knowledge in Life insurance, Retirement planning as well as Property and Casualty insurance.

He has lived in Burlington since 1987 and has been married to Beth for 30 years. He has two sons, Daniel and Stefan.

His passion for working in the insurance business is to help people and provide them with the best possible coverage available.

He likes to hike, play golf and Texas Hold'em, as well as hunt. He is also a member of the Elk's Lodge #0916 and Eagles Aerie 793. 

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